What makes your podcast special? What can people expect to gain by listening to your show? Why should people listen to your podcast over others? Answering these questions for yourself is a helpful way to focus the content of your trailer and lean into the most appealing aspects of your podcast. Your trailer is an opportunity to explore and consider the sounds and elements you might want to maintain in future episodes. Maybe you’re just starting out and haven’t decided on background music, or production elements, or the exact tone of your show. If you’re always bantering with a co-host, bring them along and try to capture that dynamic in your trailer recording. ![]() If your podcast uses the same opening theme in every episode, include it in your trailer. Try to incorporate everything you would normally include in a full-length episode of your podcast, but pare it down to a single minute. ![]() And oh yeah, don’t forget to let people know the name of your show. No matter your format, categorizing your show upfront provides helpful context to listeners and podcast platforms, who may decide to feature your show in their apps, emails, social accounts, and marketing materials. Is your podcast a weekly interview show? A true crime series? Maybe the first half of your podcast is dedicated to reading astrology forecasts, and the second half is where you’ll answer listener-submitted questions. Now’s your chance to give a quick overview of your podcast so that listeners know what they can expect from full-length episodes. ![]() Your trailer is a chance to tell your story and attract new listeners by sharing your passion and personality. What’s your background? What’s your role in the podcast? What inspired you to make this show in the first place? If you’re an expert on a particular topic, let us know. Start by setting your intention within the one-minute time limit and try to capture the message of your show as concisely as possible. ![]() It’s a chance to quickly grab your audience’s attention and convince them to keep listening.
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